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Adwords PPC Campaign Ad Extensions

Google AdWords made several changes to their Ad Extensions recently by upgrading Phone Extension and Sitelink Extension and adding some new extensions such as Offer Extension, Seller ratings, etc.. Milestone SEO is here to go through each of them one by one and help you get familiar with those changes.... 

Success in a Multi-Device World

Customers move fluidly across media and devices. According to Google’s customer behavior research, 90% of people move between devices to accomplish a goal, whether it’s on Smartphone, PCs, tablets or TV Milestone SEO helps our clients develop strategies and best practices for measuring customer behavior–as well as how to take... 

Zero Moment of Truth_ZMOT

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.”... 

Google PPC Enhanced Campaign

Google has made some changes to their pay-per-click (PPC) campaigns and named it as Enhanced Campaign There are three main changes: 1. Every campaign will target all devices — desktops, mobile phones and tablets. But you are able to manage your bids across devices, location, and time. For example, you can bid higher... 

Mobile Age is Coming

According to research, half of Americans adults have Smartphone. 79% of Smartphone owners are ‘Smartphone shoppers’ 51% are more likely to purchase from retailers with mobile –optimized sites 59% would like to know product information from Smartphone. Mobile friendly website plays a significant role in online marketing. Milestone SEO provides... 

ZIP Code Targeting

In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience. Benefits: 1. Optimized by location Rank top to low performing locations for each product category Create supplemental campaigns targeting high performing... 

Optimize Your Campaign for Different Goals

Optimization is the process of creating and editing keywords and ad text and adjusting other parts of our clients account to improve ad performance. It helps lower our clients’ cost, improve their return in investment(ROI), get more traffic and better leads, or accomplish any of their other advertising goals. Account... 

When Penguins Attack!

If you’re in the internet marketing business, you are well aware of the Penguin Update – Google’s latest algorithm change that took place at the end of April. For those of you that are not familiar, the purpose of “Penguin” was to penalize webspam and low quality websites. In short,... 

The Structure of a Google PPC Account

To begin pay-per-click advertising, it helps to understand how a Google account is structured. This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do. This is the... 

What Is an Ad Group?

One of the basic components of a Google PPC campaign is the ad group. Within the ad group, you write your ads and place your keywords — learn more about ads and keywords. Google seems to prefer ad groups with commonly themed keywords. For example, Google would probably prefer this... 
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