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Archived: February 2012

How to Write a PPC Ad

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic... 

What Is a Pay-Per-Click Ad?

You’ve seen them. They’re the shaded ads at the top of a Google search-results page, or in the right-hand margin. You also see them on various websites — they’re the ads with the bold blue titles. A pay-per-click (PPC) ad is designed to get the user to click on the... 

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