Social media is a force to reckon with in the marketing world. It can make you an overnight celebrity. It can make you into the most hated person in the world. It can turn your world upside down, or right side up. All depends on how you use it. Here are 5 statistics you should know and think about in regards to social media and how it affects your business:

1. According to Ben Foster, there are 800 million active Facebook users.
2. 80% of all Americans use social network.
3. People who use social media are more influential offline then they are online.
4. 400 million Facebook users log in every day.
5. Users who follow a brand or company are 50% more likely to buy something.

There are some key conclusions which you can deduce from these facts. Think you can figure them out?