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Blog Category: Google Adwords

ZIP Code Targeting

In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience. Benefits: 1. Optimized by location Rank top to low performing locations for each product category Create supplemental campaigns targeting high performing... 

Optimize Your Campaign for Different Goals

Optimization is the process of creating and editing keywords and ad text and adjusting other parts of our clients account to improve ad performance. It helps lower our clients’ cost, improve their return in investment(ROI), get more traffic and better leads, or accomplish any of their other advertising goals. Account... 

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