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Blog Category: Internet News

Adwords PPC Campaign Ad Extensions

Google AdWords made several changes to their Ad Extensions recently by upgrading Phone Extension and Sitelink Extension and adding some new extensions such as Offer Extension, Seller ratings, etc.. Milestone SEO is here to go through each of them one by one and help you get familiar with those changes.... 

Zero Moment of Truth_ZMOT

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.”... 

Google PPC Enhanced Campaign

Google has made some changes to their pay-per-click (PPC) campaigns and named it as Enhanced Campaign There are three main changes: 1. Every campaign will target all devices — desktops, mobile phones and tablets. But you are able to manage your bids across devices, location, and time. For example, you can bid higher... 

Mobile Age is Coming

According to research, half of Americans adults have Smartphone. 79% of Smartphone owners are ‘Smartphone shoppers’ 51% are more likely to purchase from retailers with mobile –optimized sites 59% would like to know product information from Smartphone. Mobile friendly website plays a significant role in online marketing. Milestone SEO provides... 

The Structure of a Google PPC Account

To begin pay-per-click advertising, it helps to understand how a Google account is structured. This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do. This is the... 

What Is an Ad Group?

One of the basic components of a Google PPC campaign is the ad group. Within the ad group, you write your ads and place your keywords — learn more about ads and keywords. Google seems to prefer ad groups with commonly themed keywords. For example, Google would probably prefer this... 

The Importance of the Right Landing Page

Each pay-per-click (PPC) ad features a destination URL: When a potential customer clicks on a PPC ad, she is taken to your website. The destination URL is the URL of the specific page that she’s taken to. This page is called the landing page. It’s important to choose the most... 

How to Write a PPC Ad

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic... 

5 Basic Things Internet Marketers Should Know About HTML

Online marketing Redondo Beach : Knowing some basic HTML can be a powerful tool to an Internet Marketer. Here are five things that can help! Images Using images on your webpage is a always a great way to illustrate your point and grab attention to what you are writing about.... 

3 Ways to Get Traffic from Youtube

Internet marketing Burbank :  So you have a YouTube channel which has some pretty good videos on it and a decent amount of views. But, are you getting the most out of your YouTube presence? With about 3 billion views a day, YouTube is the second largest search engine behind Google. To get the... 

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