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Blog Category: Online Marketing

Success in a Multi-Device World

Customers move fluidly across media and devices. According to Google’s customer behavior research, 90% of people move between devices to accomplish a goal, whether it’s on Smartphone, PCs, tablets or TV Milestone SEO helps our clients develop strategies and best practices for measuring customer behavior–as well as how to take... 

Zero Moment of Truth_ZMOT

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.”... 

Optimize Your Campaign for Different Goals

Optimization is the process of creating and editing keywords and ad text and adjusting other parts of our clients account to improve ad performance. It helps lower our clients’ cost, improve their return in investment(ROI), get more traffic and better leads, or accomplish any of their other advertising goals. Account... 

What Is a Pay-Per-Click Ad?

You’ve seen them. They’re the shaded ads at the top of a Google search-results page, or in the right-hand margin. You also see them on various websites — they’re the ads with the bold blue titles. A pay-per-click (PPC) ad is designed to get the user to click on the... 

What Is PPC?

PPC stands for “pay-per-click.” This means that you pay only if a user clicks on your ad. (That click, of course, takes the user to your website.) If your ad merely appears on a web page, and no one clicks on it, you pay nothing. How does the search engine... 

Negative Keywords in Pay-Per-Click Advertising

In pay-per-click advertising, you want a strong list of keywords – words and phrases that, when people search on them, will bring up your ad on the search engine. But you also want a strong list of negative keywords – words and phrases that, when people search on them, will... 

What’s a Keyword, Anyway?

Pay Per Click Culver City : If you’ve worked with a search engine marketer to build your brand or business, you’ve probably talked about keywords. Your campaign starts with keyword research. That research suggests an appropriate keyword strategy. Executing your strategy involves keyword optimization. Keyword ranking reports help gauge a... 

4 Blogging Groups – Which Do You Fall Into?

Internet Marketing Culver City : Did you know that there are over 3 million blogs being added to the internet every month? Neither did I! That is a lot of blogs. Sure, most of them will get lost in the abyss of the internet, but one thing you can take away from... 

Things You Didn’t Know About Google, Microsoft, and Apple

Online marketing Norwalk : Here are some fun facts about 3 major tech companies that you probably didn’t know. 1. The reason why the interface of Google is so simple is because the founders didn’t really know HTML at the time. 2. The name “Google” was a spelling mistake –... 

3 Reasons Why Your Company Should be Blogging

SEO comapny Torrance : As you might know, blogging is a way to improve your SEO because it is an area which can be updated on a consistent basis where your main pages are probably not. Google loves new content and for domains to be updated regularly. It’s their way... 

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