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Blog Tag: advertising

What Are Brand Advocates?

Brand advocates are people who rave and praise your brand, company, product(s) or services. These customers are important to have on your side to influence the general public. In today’s world, referrals are the major way companies get new business. Everyone loves to review, share or tell others about their experience with different... 

Do You Have a Strong Brand?

Questions for business owners about branding: What story does your company name, logo, and tag line tell about your business? How does the public know that your company is different from all the competitors? In the first instant a potential customer sees your website/logo/business card/etc. what do they learn about... 

[YouTube] Benefits of Pay Per Click (PPC) – Paid Advertising Benefits

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

[YouTube] Pay-per-click (PPC) or Paid Advertising vs. Traditional Marketing

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

Tip Tuesday: PPC Checklist

We have helped a lot of business owners that have started and managed their own PPC campaigns but did not know what went wrong. Quick tips to avoid these small mistakes: Check the negative keywords both ad group level and campaign level Make sure that you are not blocking any... 

Google Confirms Acquisition of Ad Management Firm Admeld

Google has confirmed today that they have officially purchased the ad management firm, Admeld for an undisclosed amount. However, several news outlets have reported that the acquisition cost Google $400 million. This new move by Google is an attempt to amp up their already dominant Ad solutions to provide service... 

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