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Blog Tag: targeted marketing

What’s a Keyword, Anyway?

Pay Per Click Culver City : If you’ve worked with a search engine marketer to build your brand or business, you’ve probably talked about keywords. Your campaign starts with keyword research. That research suggests an appropriate keyword strategy. Executing your strategy involves keyword optimization. Keyword ranking reports help gauge a... 

Do You Have a Strong Brand?

Questions for business owners about branding: What story does your company name, logo, and tag line tell about your business? How does the public know that your company is different from all the competitors? In the first instant a potential customer sees your website/logo/business card/etc. what do they learn about... 

[YouTube] Benefits of Pay Per Click (PPC) – Paid Advertising Benefits

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

[YouTube] Pay-per-click (PPC) or Paid Advertising vs. Traditional Marketing

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

Tip Tuesday: Make Your Local Listings Stronger

The Internet has now taken over how you find local businesses. Even though Phone books are still delivered to businesses and homes, the majority of people searching for a local business for a product and/or service will now search for it online instead of cracking open a phone book. Search... 

Who Are Your Customers, What Are They Looking For?

In marketing, it is important to identify your targeted as well as potential customers. The more a company knows their customer base and the responses within the range of products (or services they’re offering) will enable them to target the correct audience as well as the correct product to offer.... 

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