WE'LL MAKE YOU A WINNER! (877) 428-7888

The Structure of a Google PPC Account

To begin pay-per-click advertising, it helps to understand how a Google account is structured.

This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do.

This is the structure of a Google PPC account:
 

Account

  Campaign

    Ad Group

      Ads and Keywords
 

First you open your account — this is the level where you set up your billing information and other administrative actions.

Then you create a campaign — this is where you create your groups of ads and keywords, or ad groups.

(NOTE: The ad group is probably the feature you’re least familiar with — learn about it here.)

Within the ad group, you write your ads and place your keywords — learn more about ads and keywords.

If you create your own Google PPC account, it doesn’t take long before you fully understand this structure.

The following two tabs change content below.

admin

Latest posts by admin (see all)

« What Is an Ad Group?
When Penguins Attack! »

Contact Us

Milestone SEO, INC.
Phone 877.428.7888 7721 Densmore Ave, Van Nuys, CA 91406

Your Name (required)

Your Email (required)

Phone ex: (xxx) xxx-xxxx

How can we help you?

Optional info (your website, industry, location) to help us understand your needs