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Tip Tuesday: Image Optimization

Did you know that images larger than 300k (size) can affect how a user feels about your business?

Search engines may even penalize slow loading pages. If your business happens to be in a very competitive category, your site will definitely need to be optimized for speed.

This starts with choosing the right image format and compression:

  • JPEG images are used for photographs.
  • GIF images are used for logos and line-art.
  • PNG images are used when a clean transparent background is needed and/or we need higher quality images.

Furthermore, saving a JPEG image at the proper setting (not too large, but not poor in quality), is paramount.

It is good to utilize Google Webmaster Tools to scan your websites and letting you know what you can do for further optimization.

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