WE'LL MAKE YOU A WINNER! (877) 428-7888

Zero Moment of Truth_ZMOT

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.”

ZMOT has now become the most influential stage of the buying cycle. Google’s research indicates that 84% of consumers make purchasing decisions based on ZMOT actions such as:
  • Online comparison shopping
  • Conducting research with search engines
  • Reading product reviews online
  • Visiting a brand’s website
  • Liking brands on social media platforms

The following two tabs change content below.

admin

Latest posts by admin (see all)

« Google PPC Enhanced Campaign
Success in a Multi-Device World »

Contact Us

Milestone SEO, INC.
Phone 877.428.7888 7721 Densmore Ave, Van Nuys, CA 91406

Your Name (required)

Your Email (required)

Phone ex: (xxx) xxx-xxxx

How can we help you?

Optional info (your website, industry, location) to help us understand your needs