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ZIP Code Targeting

In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience.

Benefits:

1. Optimized by location

  • Rank top to low performing locations for each product category
  • Create supplemental campaigns targeting high performing locations
  • Target your customer segments by ZIP Codes

2. Match customer data to ZIP codes

  • Extend traditional media strategies to online search and display
  • Create supplemental AdWords Campaigns targeting ZIP codes

3. More Precisely Target Service Areas Using Zip Codes

  • Identify the ZIP codes within your Service Area
  • Create supplemental campaigns and utilize the Bulk Location feature to target specific ZIP codes or to exclude ZIP codes that fall outside your areas
  • Customize offers and promotions

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