In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience.
1. Optimized by location
- Rank top to low performing locations for each product category
- Create supplemental campaigns targeting high performing locations
- Target your customer segments by ZIP Codes
2. Match customer data to ZIP codes
- Extend traditional media strategies to online search and display
- Create supplemental AdWords Campaigns targeting ZIP codes
3. More Precisely Target Service Areas Using Zip Codes
- Identify the ZIP codes within your Service Area
- Create supplemental campaigns and utilize the Bulk Location feature to target specific ZIP codes or to exclude ZIP codes that fall outside your areas
- Customize offers and promotions
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