The Internet is now the social center of the world. With the emergence of various social media platforms, the opportunities for businesses and individuals to become household names online and in their respective industries are tremendous. Today, a huge percentage of the world and almost everyone on the Internet has to some extent experienced some of the thousands of social media sites and this number will only continue to grow.
Since social media network such as blog, Facebook, Twitter, YouTube (and many more) are free to users and businesses, a strong social media presence can win over potential customers and retain loyalty amongst existing clientele.
The Benefits of Social Media Advertising
As a marketing platform, utilizing social media helps companies build:
- Brand awareness
- Enhance customer experiences & company reputation
- Good for SEO – indexed by Google, which will help drive traffic to your website
- Increase traffic, leads, and sales
Example of social media networking:
- Twitter – The ability to send followers direct messages that promote your services and/or products in real-time. The ability to quickly respond to and address a negative customer experience.
- Facebook – Enables businesses to maintain an interactive dialogue between their company and clients. As a business owner, you can permanently upload videos, reviews, articles, blog posts and press releases. Sponsored advertisement is available to further increase the visibility of your business.
- Blog – Helps companies build a personal connection to their clients; customers can subscribe to a blog and receive a notification when the Blog is updated. It can be themed around Frequently Asked Questions, How to Guides, Did You Know information, and even the history of the Company, or backgrounds on employees and customer experiences.
- YouTube – Show the world your products, goods, and services; a great way for you to educate, engage, and promote your business to loyal customers and people that have never heard of your services.
Social Media Management Program >>