Unlike Pay Per Click (PPC) where you can see faster result in the number of traffic and leads, it would take some time to see results from search engine optimization (SEO) activities. Therefore, when hiring an SEO company to perform on-site and off-site optimizations, keep in mind that you would need to provide them at least 3 months’ worth of data to see improvements. Make sure you are getting a report of what has been done and any changes/ improvements in the position.

Report includes:

–          Keywords used
–          Positioning in Google, Yahoo!, and Bing
–          Total number of searches per month
–          Directory submissions
–          Social bookmark submissions

Patience and dedication is important in SEO, especially for long term. Although it seems like a whole lot of work, SEO can provide you with invaluable data towards your business marketing strategies. When the data is readily available, you will have powerful tools on your fingertips to push your products or services across the market with higher pace of ROI.