Brand advocates are people who rave and praise your brand, company, product(s) or services. These customers are important to have on your side to influence the general public. In today’s world, referrals are the major way companies get new business. Everyone loves to review, share or tell others about their experience with different companies and offer advice. Not only do they get to help people or influence their decision, but they also help your brand by driving new customers your way, and the best part about it is that is all for free!