Positioning

The position of your business is ultimately what determines how successful you are in relation to your competition. Positioning is the reality check of your brand within a real living and breathing marketplace. If strong brand is needed to tell your story and convey a unique message, your company’s position is how your brand compares to the other companies in your industry and the ways you recognize trends among consumers.

Weak positioning translates to a weak understanding of your industry and your potential clients.

• Do you know how your business fits into the marketplace of all your competitors?
• What does your brand say about what you know about potential clients and their current trends?
• How does the public know you are a leader in your industry?
• In the first instant a potential customer sees your business stacked up against your competitors, what makes you stand out?
• How does your messaging show you are current on trends and the realities of competitors in the marketplace?
• What is the one consistent message your business says to the public that no one other business is saying?
• What are some of things your employees do (or say) to highlight the “secret sauce” of your business?

Your positioning incorporates all aspects of marketing and branding to compete with the specific leaders in your industry (and surpass them). It involves an analysis of your industry’s trends, and a study of what works and what doesn’t in relation to consumer behavior and environmental factors. Some fast food restaurants have refocused their messaging to highlight the nutritional value of their food, while others try to stand out by showcasing how deliciously not-healthy their food is. In both cases, the companies evaluated what the top dogs (Subway, McDonalds, etc.) were doing to respond to the societal trends towards more healthy living, and positioned themselves accordingly.

We work tirelessly to ensure you are positioned at the top of your industry. We specialize in helping evaluate your industry and taking an honest approach about where you currently fit in. Every business can grow with the proper dedication and attention to the right commercial elements. We use our marketing experts and consumer analysts to help put you on a path to become the leader of the pack.