Zero Moment of Truth_ZMOT

Posted on March 20, 2013, 5:51 pm, by admin.

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.”

ZMOT has now become the most influential stage of the buying cycle. Google’s research indicates that 84% of consumers make purchasing decisions based on ZMOT actions such as: