Google has made some changes to their pay-per-click (PPC) campaigns and named it as Enhanced Campaign
There are three main changes:
1. Every campaign will target all devices — desktops, mobile phones and tablets. But you are able to manage your bids across devices, location, and time. For example, you can bid higher for users on mobile or who are within a ½ mile from your store.
2. Google no longer allows phone numbers in ads, so users will not be able to get your phone number without clicking on your ad — this can result in a higher cost-per-lead and may decrease call volume.
3. Google has updated version of phone call extension and site link extension with more detailed data for review.
These changes apply to all Google Adwords users. Milestone is going to upgrade all of our campaigns for the next two months. For those campaigns weren’t upgraded will be automatically upgraded by mid-July, whether you want to or not.
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