In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience.

Benefits:

1. Optimized by location

• Rank top to low performing locations for each product category
• Create supplemental campaigns targeting high performing locations
• Target your customer segments by ZIP Codes

2. Match customer data to ZIP codes

• Extend traditional media strategies to online search and display
• Create supplemental AdWords Campaigns targeting ZIP codes

3. More Precisely Target Service Areas Using Zip Codes

• Identify the ZIP codes within your Service Area
• Create supplemental campaigns and utilize the Bulk Location feature to target specific ZIP codes or to exclude ZIP codes that fall outside your areas
• Customize offers and promotions