Archived: February 2012

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic... 

You’ve seen them. They’re the shaded ads at the top of a Google search-results page, or in the right-hand margin. You also see them on various websites — they’re the ads with the bold blue titles. A pay-per-click (PPC) ad is designed to get the user to click on the...