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Tip Tuesday: PPC Checklist

We have helped a lot of business owners that have started and managed their own PPC campaigns but did not know what went wrong. Quick tips to avoid these small mistakes: Check the negative keywords both ad group level and campaign level Make sure that you are not blocking any... 

Tip Tuesday: The Power of Sitemaps

Sitemaps have been around for sometime now. They started off as a standard page on a web site that basically gave you a list of the pages parked on the domain. It then became a valuable tool to submit to the search engines to have your pages indexed. Now they’ve... 

Google Confirms Acquisition of Ad Management Firm Admeld

Google has confirmed today that they have officially purchased the ad management firm, Admeld for an undisclosed amount. However, several news outlets have reported that the acquisition cost Google $400 million. This new move by Google is an attempt to amp up their already dominant Ad solutions to provide service... 

Google Trends: How Breaking News and Google Trends Equal Traffic

We’ve all been bombarded with the latest political scandal surrounding New York Rep. Anthoney Weiner and the lewd photos he’s responsible for sending. It may not be the talk of the town for everyone, but it’s gotten the attention of many. The social network scene has eaten the story up... 

FaceBook Photo Tagging with Face Recognition Under Fire

Though many look forward to the latest feature FaceBook will roll out, the new face recognition feature has cause its share of negative backlash over the possibility of violating privacy. If you recall, FaceBook ran into a similar wall not too long ago over privacy issues that that threatened the... 

Tip Tuesday: Image Optimization for Search Engine Inclusion

Images are a powerful tool for your web site. They not only help to tell a story or give you visual of the point being made, but they are also another tool used to find your web site and its pages. People have asked me on numerous occasions why I... 

Tip Tuesday: SEO Tips for your Business Facebook Page : Increase Search Engine Exposure Today

1 .Use your Business’s Real Name, as presented in the offline world, for the title of your Facebook Page. Although you may be highly tempted to use a title, rich in keywords specific to your industry, using the actual name of your business will gain you better SEO results over... 

Tip Tuesday: Flash Website and SEO

Flash for content is unacceptable.  Especially if your site is based around flash (navigation, buttons, content).  Flash is great as a go-to utility.  Such as playing videos, using as an enhanced file browser, and other specific functions.  The problem with using too much Flash is that search engines ignore it.... 

Are Your Links Optimized Correctly on Your Web Site?

When SEO began to gain attention as a valuable tool in online marketing, there were many techniques used to establish strong search engine positions that just don’t fly today. One example is how you build the links on your web site. An old SEO trick when optimizing your interior links... 

Tip Tuesday: Performing Proper Online Reputation Management

One of the most important things to online success is how consumers and surfers see your business. Believe it or not, many have began to turn to online review sites such as Yelp to get the scoop on a businesses service or products and weather or they should spend their... 
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