Local business(es) can use social networking sites to promote their products/goods, and or services.
One of the ways businesses can benefit from this marketing platform is to follow individuals in their local area and advertise special deals or discounts; for example, “Get 20% off when you retweet our daily special”. Because these special promotions are exclusive to Facebook Fans, or Twitter Followers, a Company encourages other locals, and therefore potential customers, to follow their business.
Sometimes, customers that take advantage of these exclusive deals have never heard of your business, so you are gaining new clients at the same time that you are building a strong online presence.
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