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Archived: May 2011

Tip Tuesday: Is it Necessary to Have a Blog?

Why blog? Do I need it? The answer: YES! A blog is a great add-on to any corporate website and Facebook/Twitter Page.  Blogs provide supplemental information to customers and individuals searching for information on your services or products. Blog posts can be themed around Frequently Asked Questions(FAQ), How to Guides,... 

Natural Linking Vs. Artificial Linking – According to Google

Any SEO or online marketer knows that the one of the most important things to do for strong online presence and search engine positions is link strength. Not only do the links have to be optimized and point to the most relevant page on your web site according to the... 

Who Are Your Customers, What Are They Looking For?

In marketing, it is important to identify your targeted as well as potential customers. The more a company knows their customer base and the responses within the range of products (or services they’re offering) will enable them to target the correct audience as well as the correct product to offer.... 

Add Broad Match Modifier to Your Campaign!

Is your broad match keywords generating too many impressions with less or no conversion at all? Last year, Google introduced a new Adwords feature called broad match modifier, a broad match keyword with (+) sign in front of it. This new feature allows more targeted broad match, yet still targeting... 

Tip Tuesday: Five SEO Tips to Boost your Search Engine Presence

SEO (Search Engine Optimization) is an ever changing world. Each time the search engines (mainly Google) changes their algorithm, the SEO book is re written. The recent change in Google’s algorithm with the addition of Panda has once again put the ball of change in motion. So here are 5... 

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