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Blog Tag: ppc

Constructive Information About PPC Campaigns

It is a known fact that every time you run a pay per click (PPC) search ad, you face a tremendous challenge and it’s not made easier by the number of other advertisers competing for the same spot. There are a few things you can do to increase the odds... 

[YouTube] Benefits of Pay Per Click (PPC) – Paid Advertising Benefits

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

[YouTube] Pay-per-click (PPC) or Paid Advertising vs. Traditional Marketing

Pay per click (PPC) or paid advertisement is a great way to quickly start generating traffic and solid sales to your website. When a user searches in “Google,” “Yahoo!,” “Bing”, Social Media network or their affiliate websites, you can bid for a search term and have an ad displayed in... 

Tip Tuesday: PPC Checklist

We have helped a lot of business owners that have started and managed their own PPC campaigns but did not know what went wrong. Quick tips to avoid these small mistakes: Check the negative keywords both ad group level and campaign level Make sure that you are not blocking any... 

Who Are Your Customers, What Are They Looking For?

In marketing, it is important to identify your targeted as well as potential customers. The more a company knows their customer base and the responses within the range of products (or services they’re offering) will enable them to target the correct audience as well as the correct product to offer.... 

Add Broad Match Modifier to Your Campaign!

Is your broad match keywords generating too many impressions with less or no conversion at all? Last year, Google introduced a new Adwords feature called broad match modifier, a broad match keyword with (+) sign in front of it. This new feature allows more targeted broad match, yet still targeting... 

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